In case you haven’t heard about hummel J at your local gym bag dealer one might say it’s due to the fact that the sub-label is conceptualized and designed in Tokyo. Under the ever consistent supervision of the powerful design gang RootsCo, the recent release just launched in Storm is a promising break from the “silent treatment” we’ve been treated with ever since hummel J debuted back in 2012.

The collection – consisting of four black parts: a detachable vest [under] a subtle parka, a new edition of the Hummel Penfors Power Play sneaker and a pocket bag produced by MASTER-PIECE – hereby continues to build bridges between west and east. Made for active living we are delighted to see the effort put in to comfort and breathable materials in order for the pieces all together or separately to be used any day, any night at any time of the year. Let’s hope for more to come from hummel J! In the meantime make your shopping at Storm.

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