In 2010, the Danish brand and design agency e-Types established their own type foundry, Playtype. Today the iconic ‘house of fonts’ boasts with a blooming corporate business, an online type foundry, a flagship store in Copenhagen, an online store and more than 150 global retailers selling Playtype posters, mugs and more. Been a personal fan for long so consider this a tribute and equally a public service announcement to my Londoners reading greyslacks.com as it just so happens that as of today, Playtype is to be found in Liberty!
From PLAYTYPE’s latest series of stationery
One of many. A PLAYTYPE poster in the walk-in